Struggle with your limit.


High-performance outdoor brands
produced by polar regions.


1956年、日本の南極観測隊が南極大陸に向けて出発した際に、株式会社ザンタ-はその最初の遠征チームに装備のサポートを行いました。極地装備でのノウハウを引き継ぎ、1981年 POLEWARDSが誕生しました。POLEWARDSのミッションは厳しいコンディションの中でストレスを抱えずに作業ができるダウンジャケットを創ることでした。それ以来、極地に向かう挑戦者の為に、新しいギアを提供し続けています。

When Japan's Antarctic expedition set out for Antarctica in 1956, Zanter Co., Ltd. provided equipment support for the members of its first expedition team. POLEWARDS was born in 1981 and inherited this expertise in equipment designed for polar expeditions. The mission of POLEWARDS was to create a down jacket that allows its users to work in harsh conditions without being encumbered by it. Since then, POLEWARDS has continued to offer new gear for people who are taking on the challenge of the polar regions.




POLEWARDS, who has evolved by being exposed to severe Arctic environments, expands into a fully-fledged outdoor brand in 2013. We created history at the time of the team formation of the first Japanese Antarctic research expedition. To smoothly execute their mission under the tough, minus 60 degrees Celsius climate, the crew was supplied with the first POLEWARDS down jackets. In 1956, eleven years post World War II, the crew bundled in down, rich in functional cold protection and their iceboat "Soya" left Tokyo Bay. Since then, we have provided cutting edge down outerwear to adventurers with their sights set on polar zones. With product development cultivated over half a century, we continue to aide new explorers to this day.

*At the time of the first Artic expedition, POLEWARDS was not a brand name. The down jackets were simply called down jackets.

Polar Explorer : YASUNAGA OGITA(all Adventurer photos: YASUNAGA OGITA)



Since tackling early post war development with scarce materials and supplying the first Antarctic Research Expedition team with down jackets committed to the task, POLEWARDS continues to produce domestically. Our craftsmen with their obsession to details create high quality products. This mindset is the origin of our craftsmanship. At times, without the simplicity of feedback from explorers facing life-or-death situations, we can't confront the mission at hand. POLEWARDS believes that only from this serious stance will the next generation of outerwear with added refinements be better developed. Given the historical backdrop, choosing to base production only in Japan has become difficult. However, even now, with our obsession for craftsmanship, we aim to advance the quality of POLEWARDS products further.



Over half a century ago, explorers ventured where no Japanese had gone before: to journey and live at the South Pole. As a party, POLEWARDS shared this unknown territory pioneering moment. We now convey the spirit and experience of men like Yasunaga Ogita, the Artic pole explorer who challenged the elements while exposing themselves to danger in a modern day world where outdoor wear is commonly talked as just fashion.

Polar Explorer : YASUNAGA OGITA(all Adventurer photos: YASUNAGA OGITA)